Plusgrade and airBaltic Partner to Create Excellent Travel Experiences and New Revenue Opportunities

The new upgrade program allows passengers to: The new upgrade program allows passengers to: Ken Harris, Founder and CEO of Plusgrade, commented on the collaboration: "We are excited to partner withairBaltic, one ofEurope'smost innovative airlines. This partnership enablesairBalticto maximize their premium cabin revenue while providing their passengers with opportunities to enhance their journey. We look forward to expanding our partnership with additional ancillary revenue...

The new upgrade program allows passengers to:

Ken Harris, Founder and CEO of Plusgrade, commented on the collaboration: "We are excited to partner with airBaltic, one of Europe's most innovative airlines. This partnership enables airBaltic to maximize their premium cabin revenue while providing their passengers with opportunities to enhance their journey. We look forward to expanding our partnership with additional ancillary revenue solutions in 2025."

Natālija Kuzmina, VP Customer Experience & Insights: "At airBaltic, we continuously strive to enhance the travel experience for our customers. The new partnership with Plusgrade allows us to extend the benefits of Business Class to more passengers while maintaining operational performance and increasing revenue. We are delighted with our partnership with Plusgrade and look forward to expanding it with additional products in 2025."

The new upgrade program is available now. For more information about the Business Class upgrade opportunities, please visit https://www.airbaltic.com/en-LV/upgrade-to-business-class-with-bidding.

About Plusgrade

Plusgrade powers the global travel industry with its portfolio of leading ancillary revenue solutions. Over 200 airline, hospitality, cruise, passenger rail, and financial services companies trust Plusgrade to create new, meaningful revenue streams through incredible customer experiences. As the ancillary revenue powerhouse, Plusgrade has generated billions of dollars in new revenue opportunities across its platform for its partners, while creating enhanced travel experiences for millions of their passengers and guests. Plusgrade was founded in 2009 with headquarters in Montreal and has offices around the world. For more information, visit Plusgrade.com.

About airBaltic

airBaltic (Air Baltic Corporation AS) is the leading airline in the Baltics and one of Europe's fastest-growing carriers. As a hybrid airline, it leverages the upsides of both traditional network and low-cost carriers. Through a network of more than 130 routes from Riga, Tallinn, Vilnius, Tampere and, seasonally, Gran Canaria, airBaltic connects the Baltics with over 80 destinations across Europe, the Middle East, North Africa, and the Caucasus. Founded in 1995, today airBaltic operates one of Europe's youngest fleets, consisting of 49 Airbus A220-300 aircraft, and employs over 2 700 professionals. The company is majority-owned by the Latvian state, which holds a 97.97% stake, with the remaining 2.03% owned by private shareholders.

airBaltic's commitment to excellence is recognized by numerous prestigious awards including the Best Airline in its region by Skytrax for three consecutive years. In 2022, the International Air Transport Association (IATA) recognized airBaltic with the Diversity and Inclusion Team Award. Furthermore, in 2023, APEX awarded the company the Passenger Choice Award for Best Cabin Service in Europe, and in 2024 airBaltic also received the APEX Four Star Major Airline Award, recognizing its commitment to providing a high-quality travel experience. In 2024, the airline was awarded the PROS AI Innovator Award for leveraging AI to drive transformative outcomes and optimize operations.

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