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The rise in interest in labels and certifications such as plant-based or clean ingredients will be the Future Catalyst for Organic Baby Food Market in North America: Ken Research
hange in consumer preferences to focus on foods that are overall healthy and minimally processed drives the growth of the market. For instance, in Canada , organic food is no longer perceived as luxury food that can be afforded by high-income people. In regards to price points, the market is relatively competitive in nature.
There is an online delivery service for almost everything and organic baby food is no exception. Parents are adapting online channel sales as it saves time, convenient, and allows them to compare and choose a variety of organic baby food which might not be available at a single store.
Companies are focusing on recyclable packages. The new trend is using Polypropylene (PP) which is a form of plastic that is recyclable and thereby increasing the importance of the material in the industry and the pouches will be made up of only single material which is also safe for the food.
Analysts at Ken Research in their latest publication believe that the Organic Baby Food market is expected to grow due to the increasing awareness among parents regarding the intake of nutrition, with the health benefits associated with organic food products is likely to boost the growth of the market.
The Philippines baby food market was observed in a growing stage wherein the market experienced slow growth during the review period 2013-2018. During 2016-2018, a decline in growth rate was observed in Philippines baby food market due to high domestic inflation and weak global trades. Despite the decline, the baby food market has started recovering after 2018. Major growth drivers include rising food / household expenditure, increasing awareness among the parents to provide their babies with healthier food options, rise in the internet retailing and other factors. The Philippines baby food market grew at a positive five year CAGR during the review period 2013-2018.
The Saudi Arabia baby food market was observed in a growing stage wherein the market experienced a volatile growth pattern during the review period 2013-2018. During 2016-2017, the market experienced the least growth in terms of revenue majorly due to poor economic conditions i.e. unstable oil prices in international markets and policies implemented by the government to promote breastfeeding, in the respective years which created a negative impact on the market. Despite the decline, the baby food market recovered in 2018. Major growth drivers include rising food/household expenditure, increasing awareness among the parents to provide their babies with healthier food options, rise in the internet retailing and other factors. Combining all the above-mentioned factors, the KSA baby food market grew at a positive five-year CAGR during 2013-2018.
The Nigerian baby food market is currently at a growing stage. There was a slight decline in 2016 due to recession in the country and the policies implemented by the government to promote breast feeding, despite this market showed an overall positive trend during 2013-2018 period. The baby food industry is driven by increasing disposable income of the people, rising awareness among the parents to provide healthier food to the babies, rise in the internet retailing among other factors. The market is expected to show positive growth and continue to develop in the coming years.
The North America Organic Baby Food Market is covered from 2017 – 2027 in this report, which includes a forecast for the period 2022-2027.
The North America Organic Baby Food Market is expected to witness a CAGR of above 10% over the next 5 years.
Rising number of millennial parents who are increasingly health conscious and adopting natural, minimally processed food is expected to be the primary driver of this market.
Porridges is the fastest growing product segment within the North America Organic Baby Food Market.
Danone, Nestlé (Gerber), Abbott Laboratories, Hero Group, Kraft Heinz Company, Neptune Wellness, HiPP, Holle Baby Food AG and Reckitt Benckiser are the major companies operating in North America Organic Baby Food Market.
Ken Research
Ankur Gupta , Head Marketing & Communications
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