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Personal Care Manufacturers Adopt Artificial Intelligence to Gain Product Differentiation in Natural Fragrances
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"The fragrance technology segment is highly consolidated and is led by a few major global flavor and fragrance houses that drive the innovation landscape based on the needs of brands and end consumers," said . "Nowadays, consumers are more inclined towards COSMOS-, ECOCERT-, and HALAL-certified natural and organic products. Moreover, we witness an increase in demand for products with more transparency on the ingredients label."
Dey added: "Innovation in technology is catalyzing the companies to adopt the use of (AI) tools in the natural fragrance industry, which enables the digitization of product development and efficient production. Additionally, the benefit of using AI in fragrance creation is that it shortens the decision-making process by providing a quick suggestion for alternative formulas or ingredients."
Major players in the personal care industry are , which results in rapid changes in the landscape. To stay ahead of the competition, businesses should:
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