Omnicom Media Group Ends 2023 Ranked #1 for Net New Business for the Second Consecutive Year, Earns 97% Retention Rate Among Existing Clients

With just a few business days remaining until the end of the year, the COMvergence C-Dash new business barometer that tracks account wins and losses in near real-time shows OMG is once again the #1 ranked global media group for net new business, having added more than $2.5 billion in incremental billings in 2023, and earning a win-to-loss ratio of 3:1. With just a few business days remaining until the end of the year, theCOMvergenceC-Dash new business barometer that tracks account wins and...

With just a few business days remaining until the end of the year, the COMvergence C-Dash new business barometer that tracks account wins and losses in near real-time shows OMG is once again the #1 ranked global media group for net new business, having added more than $2.5 billion in incremental billings in 2023, and earning a win-to-loss ratio of 3:1.

OMG was also the only group to show positive net new business gains across every global region.  

Breaking down the individual agency performances driving that number, OMG networks OMD, Hearts & Science and PHD are positioned to maintain their locks on the #1, 2 and 3 slots on the agency rankings, respectively, sustaining their historic sweep from the COMvergence Q1-Q3 ranking. Notably, that report marked the first time any media group had all its agency brands topping the agency network ranking since the Media Agency New Business Barometer was first published in 2017.

OMG also outperformed the market in the latest performance evaluation from the Research Company Evaluating the Media Agency Industry (RECMA) which offers a nuanced assessment of global media groups based on a wide range of criteria that - in addition to new business wins - also includes global footprint, depth and breadth of services and capabilities, digital share of business, and the longevity of client relationships. In the 2023 report, OMG's future fit- capabilities and 97% retention rate across the entirety of its existing client base fueled a performance score increase that was double the rate of its closest competitor.

Concurrent with leading its category in winning new business and successfully servicing a client roster that includes many of the world's best-known brands, in 2023 OMG also led the industry in delivering first-to-market capabilities and future-fit solutions that drive sales and grow share for clients, including:

"Good agencies adapt to change, better agencies anticipate change, but the best agencies define and drive change to unlock transformative growth for their clients - that is our ambition," says OMG CEO Florian Adamski. "Aiming for that high bar is how OMD, PHD and Hearts & Science - empowered by our Agency as a Platform model - led the industry in 2022 and 2023. As issues like privacy in a cookieless world, an increasingly commerce-centric marketplace and the demand for cohesive consumer experiences across the path to purchase bring new challenges for marketers in 2024, our goal will be to deliver growth for our clients, our agencies, and our talent not by predicting the future, but by creating it." 

About Omnicom Media Group 
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), delivers transformational experiences for consumers, clients and talent. Powered by the Omni marketing orchestration system, OMG connects best -in-class capabilities that enable our full-service media agencies OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences; more productive and proactive client experiences; and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OMG agencies around the globe. 

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