Sport
Hisense Hero Products Sales Revenue Soars by 209%, Showcasing Technologies and Brand Success in Europe
As the official sponsor, Hisense has secured exclusive brand exposure opportunities by featuring on Fan-zones' Festival Towers, which helped Hisense raised its brand awareness. Also, Hisense built several commercial displays in Fan-zones to showcase Hero products.
The number of users watched matches through UEFA.tv app on Hisense Smart TV VIDAA Platform had experience major growths, the number of users have doubled in just three months.
Hisense created many interactive and interesting social media campaigns to increase football fans' engagement for EURO 2020 . For example, Hisense and global ambassador Dwyane Wade's #UpgradeYourHome campaign video, reached over 1.69m views on YouTube and 176k views on Instagram.
From July 4 to July 12 , Hisense launched a special giveaway on Twitter for German consumers to win a €50 Amazon gift card and €150 cashback when making purchases on the Amazon Germany website.
Through sponsoring world's top events, Hisense's technology and products received many recognitions.
Hisense launched ULED TV U7 and U8 as EURO 2020's hero products to provide a perfect match viewing experience for football fans. Both TVs are well-designed, with slim, feature-packed models combining AI image processing, Dolby Vision HDR and a full hamper of streaming services. Furthermore, both TVs come with Sport Mode that optimizes sound and vision for the match. Also, with the UEFA.tv app, users can share exciting matches with close friends, all with just a finger-click.
Throughout the years, sports marketing has been a significant tactic of Hisense globalization strategy. As a result, from January to May 2021 , Hisense Group's TV production (Hisense and Toshiba) was ranked the 1st in Japan , and Hisense TV was ranked the 2nd in Australia in terms of sales volume. In addition, benefits from social media and global marketing campaigns, Hisense's global brand recognitions have dramatic increase. Moving forward, Hisense will continue focusing on technology innovations and product development, further strengthening brand's reputation and competitiveness.
Video - https://www.youtube.com/watch?v=xKhFIimrrPU
Video - https://www.youtube.com/watch?v=L3q3lY8VEKI
Video - https://www.youtube.com/watch?v=OpTl5NeIcPU