ROLLER's 2025 Pulse Report Reveals Consumer Spending Plans and Preferences

The commissioned report highlights insights from 2,000 guests across three continents. Along with a peek into the consumer mindset, the report provides critical information and data aimed at helping venue owners and operators better understand how to remove barriers to visitation, improve the overall guest experience, and drive repeat visitation. The commissioned report highlights insights from 2,000 guests across three continents. Along with a peek into the consumer mindset, the report...

The commissioned report highlights insights from 2,000 guests across three continents. Along with a peek into the consumer mindset, the report provides critical information and data aimed at helping venue owners and operators better understand how to remove barriers to visitation, improve the overall guest experience, and drive repeat visitation.

"The attractions industry exists to bring people joy, and we feel incredibly privileged to contribute to that mission. But delivering joy isn't guesswork. It requires insight. That's why we created the Pulse Report," said Luke Finn, CEO and Founder, ROLLER. 

ROLLER's 2025 Pulse Report highlighted several key themes for today's consumers: 

While the 2025 Pulse Report focused on consumer behavior, the responses also provided data that attraction owners and operators can use to grow their businesses:

"At ROLLER, our goal is to bring intelligence to the attractions community and turn guest feedback and behavioral data into actionable insights. When venues understand what truly matters to their guests, they can make smarter decisions, craft more meaningful experiences, and ultimately spread more happiness, more consistently, to more people," said Finn. 

The full 2025 Pulse Report is available to download for free. Operators can also access ROLLER's 2025 Attractions Industry Benchmark Report, a free resource packed with thousands of performance metrics to help them measure success and see how their venue compares to others across the industry.

About ROLLER

ROLLER is the cloud-based venue management platform for modern attractions, purpose-built to remove friction from the guest experience at every touchpoint. Their all-in-one platform simplifies its customers' business processes, improving efficiency and maximizing revenue. ROLLER's comprehensive solution includes: Online Checkout & Ticketing, Point-of-Sale, Integrated Payments, Memberships, Gift Cards, Waivers, Self-Serve Kiosks, Cashless Wallets, Guest Surveys, and more. To learn more, visit roller.software.

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