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Kia partner, The Ocean Cleanup, delivers record 55-ton ocean plastic haul
Recycling of the plastic will begin shortly, and Kia will use a proportion of the material in future models. This policy aligns with Kia's commitment to provide sustainable mobility solutions that have a measurable impact on achieving sustainability at scale.
Charles Ryu , Senior Vice President and Head of the Global Brand & CX Division at Kia Corp., commented: "The record catch of plastic brought to shore by The Ocean Cleanup is tangible proof of how technology can deliver sustainable solutions at scale. Initiatives such as this one perfectly align with Kia's transition to a sustainable mobility solutions provider and our Plan S strategy, through which we embrace the needs of our customers and the protection of our environment by acting as a responsible corporate citizen."
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