Editoria e Media
First Ever Clarivate Top 100 Best Protected Global Brands Report Reveals those that Demonstrate Robust Brand Strength and Protection
Jeff Roy , President, IP Group, Clarivate, said, "Our very first Best Protected Global Brands report honors businesses that have created powerful identities. Their brand stewards recognize the pivotal role IP plays in supporting business strategies and delivering long-term value. We congratulate the Top 100 Best Protected Global Brands for their commitment to elevating and protecting their commercial identity, at a time when the rate of change and complexity of competition is greater than ever before."
Other key findings from the Top 100 Best Protected Global Brands 2021 include:
Roy concluded, "The traditional ways of protecting a product, brand or corporate identity are no longer adequate in today's rapidly changing and geographically diverse environment. Understanding what works in this new landscape requires new derived knowledge. At Clarivate, we are on a mission to improve the way the world creates, protects and advances innovation, that's why we empower organizations with this knowledge, by connecting information across IP asset classes and unlocking the full potential of unified IP. By harnessing the capabilities of our industry-leading IP solutions, our Top 100 Best Protected Global Brands offers a valuable, new view to the brand industry."
The Clarivate Top 100 Best Protected Global Brands report and the list of Best Protected Global Brands can be found here.
The Top 100 Best Protected Global Brands 2021 uses content resources across Clarivate, including Clarivate Trademark Strength Index , CompuMark trademark research and protection, Darts-ip IP case data and MarkMonitor domain scoring. By unifying these data sets, new data points were created to generate the family of marks forming a distinct brand. From approximately 110 million individual records, the new family of marks were ranked based on six factors, then distilled to the Top 100 Best Protected Global Brands:
Clarivate™ is a global leader in providing solutions to accelerate the lifecycle of innovation. Our bold mission is to help customers solve some of the world's most complex problems by providing actionable information and insights that reduce the time from new ideas to life-changing inventions in the areas of science and intellectual property. We help customers discover, protect and commercialize their inventions using our trusted subscription and technology-based solutions coupled with deep domain expertise. For more information, please visit clarivate.com.
Sofia Nogues , Senior External Communications Manager
media.enquiries@clarivate.com
Logo - https://mma.prnewswire.com/media/1159266/Clarivate_Analytics.jpg