Global and Chinese Toy Industry Report, 2012

In recent years, impacted by the economic crisis and the structural adjustment of the toy market, the traditional markets such as Europe and the United States have witnessed falling sales revenue, and their proportion in the global toy sales has stabilized or even declined. Emerging markets, including ASEAN, the Middle East , Latin America and Eastern Europe , have strong demand, and they have gradually become the important destinations for China to export toys. The global toy sales grew to USD83.3 billion in 2011 from USD78.1 billion in 2007, with a CAGR of 1.62%.

The world's leading toy companies Mattel and Hasbro have already entered a relatively mature stage, while Chinese toy companies are embracing its growth period, with huge potentials.

Even with a bright prospect, Chinese toy companies should strengthen their R & D, marketing, and integration of cultural resources.

Preface

1 Overview of Toy Industry
1.1 Definition and Category
1.2 Development Course

2 Global Toy Industry
2.1 Overview
2.2 Major Countries
2.2.1 USA
2.2.2 Japan
2.2.3 France
2.3 Development Trend
2.3.1 The Growth Rate of European and American Toy Markets Will Slow Down
2.3.2 The Toy Market in Emerging Countries Will Be Booming

3 China Toy Industry
3.1 Status Quo
3.1.1 Development
3.1.2 Major Operating Indicators
3.1.3 Related Standards and Certification
3.2 Competition Pattern
3.3 Export
3.3.1 Analysis
3.3.3 Predicament
3.4 Existing Problems and Suggestions
3.4.1 Existing Problems
3.4.2 Suggestions

4 Related Industries
4.1 Plastic Industry
4.2 Cartoon & Animation Industry
4.2.1 Introduction
4.2.2 Policy
4.2.3 Market Size
4.2.4 Cartoon
4.2.5 Animation Movie
4.2.6 Development Trend
4.3 Game Industry

5 Sub-industries
5.1 Plush Toy
5.2 Wooden Toy
5.3 Plastic Toy
5.4 Electronic Toy
5.5 Intellectual Toy
5.6 Adult Toy

6 Key Toy Enterprises in China

7 Key Toy Enterprises in Foreign Countries

SELECTED CHARTS



- BANDAI NAMCO
- Goldlok Toys Holdings (guangdong)
- Goodbaby International Holdings Limited
- Guangdong Alpha Animation and Culture
- Guangdong Qunxing Toys Joint-stock
- Hasbro
- Huawei Technology
- Intex Toys
- LEGO
- Lerado Group
- Mattel
- Takara TOMY
- Xinghui Auto Model

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