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Tia Lee Makes Grand Comeback with 'Goodbye Princess' and newly launched #EmpowerHer Campaign
"Negative stereotypes continue to stand between women and their dreams—especially when it comes to Asian women. With ' , I am trying to express that women should have the freedom to set their own priorities and choose their own direction in life," Lee muses. "I want to share my personal experience and let people know that traditional and negative stereotypes still exist, and they are not conducive to the pursuit of happiness for women in general."
To strengthen her commitment to the worthy cause, Lee is also launching a special campaign to raise awareness and support for numerous female empowerment and gender equality charities around the world. Known as
, the project pledges monetary donations to charities close to Lee's heart, pegged to the view count on the ' music video. With each view contributing to the amount dedicated to the campaign, Lee is harnessing the support of her fans to give back to the causes she believes in most. According to Lee,
"Gender equality as a cause should be non-controversial by its definition. I want to share my personal experience and let people know that traditional and negative stereotypes still exist, and they are not conducive to the pursuit of happiness for women in general. All I'm trying to say is that female empowerment means women should have the freedom to set their own priorities and choose their own direction in life".
Lee continues," will benefit as many global female-centric charitable causes as possible—including charities across Asia , the Middle East , the United Kingdom , the United States and more. These organisations are uniquely inspiring, helping to build better futures for women around the world. I hope my voice can help to amplify that." Lee's message is resonating far and wide, earning her covers on publications like Vogue Hong Kong and cementing her position as a star entertainer with a penchant for fashion. Describing her personal style as "timeless and classic", Lee no doubt has much more in store—whether it be sartorially or creatively.
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