LYFEN's imported food brand Youngme to debut at the 2nd China International Import Expo 2019

LYFEN has strengthened its competence as a Chinese national brand by working with CIIE through its imported product brand Youngme, fully promoting the implementation of its global development strategy which it has named "Chinese Brand, Worldwide Production and Global Sharing". LYFEN is seeking new resources, products and partners as a buyer by participating in CIIE 2019 in addition to providing high quality select products as an exhibitor. LYFEN has strengthened its competence as a Chinese...

LYFEN has strengthened its competence as a Chinese national brand by working with CIIE through its imported product brand Youngme, fully promoting the implementation of its global development strategy which it has named "Chinese Brand, Worldwide Production and Global Sharing". LYFEN is seeking new resources, products and partners as a buyer by participating in CIIE 2019 in addition to providing high quality select products as an exhibitor.

LYFEN is not only a Chinese national brand, but also the creator, implementer and leader in the Chinese market for snack food chain operations. To date, LYFEN has opened nearly 2,800 stores in more than 100 cities and 24 provinces across the country, creating a new omnichannel retail landscape which includes its proprietary app, an e-commerce presence and other sales channels.

Looking forward, LYFEN plans to continue developing more quality snacks by building partnerships with food suppliers in the countries targeted by China's Belt and Road Initiative.

"We will leverage CIIE as a platform to further expand and strengthen LYFEN and Youngme in order to bring more high-quality imported foods to domestic consumers," said LYFEN CEO Yu Ruifen. "In the meanwhile, we also need to focus on the outward strategy to expand exports of our premium products to foreign countries."

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