Information Technology
Celestine Achi Launches Free AI Readiness Assessment Tool and Maturity Framework to Accelerate Africa's AI Adoption in PR, Media, and Communications
"AI shouldn't be a privilege for the West. It must be a catalyst for transformation in Africa — starting with those who shape public narratives," said Celestine Achi , Founder of Cihan Digital Academy and architect of the TABS-D AI Implementation Framework.
The , now freely available at www.aipoweredpr.com/#assessment, enables individuals and teams to instantly evaluate their current AI capabilities across key pillars such as strategy, skills, systems, and culture. Upon completion, users receive a customized AI readiness report with practical steps for growth — no technical background required.
The companion provides a structured pathway for organizations to transition from AI experimentation to enterprise-level integration. Rooted in real-world case studies and tested across PR agencies, newsrooms, and regulatory bodies, the framework allows African leaders to map their journey across five maturity stages: , , , , and .
What sets this initiative apart is its deep contextual relevance. Drawing from Celestine's extensive work with media agencies, government communicators, and enterprise brands across Nigeria and beyond, the tools are optimized for African realities — where connectivity, capacity gaps, and talent development remain major hurdles.
"PR and media professionals are the architects of trust. They deserve the right tools to thrive in this intelligent era," Achi emphasized. "With this framework, they can now measure, learn, and lead AI transformation — regardless of their current digital maturity."
Already embraced by industry leaders and professional bodies, the AI Maturity Framework and Readiness Tool are part of the broader , a multi-dimensional platform offering:
, visit: www.aipoweredpr.com/#assessment
Celestine Achi (FIIM, MNIPR, ANIMC, Dr. FAIMFIN) is Africa's foremost authority on AI in PR and digital media transformation. He is the author of , developer of the TABS-D Framework, and founder of Cihan Digital Academy - a pioneer in AI education for communicators.
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