Information Technology
Comviva unveils its AI vision for MarTech with GenAI-Driven MobiLytix® Real Time Marketingthe platform
The platform gives marketing teams a new level of agility, making them largely self-sufficient in campaign planning and execution by leveraging AI-driven decisioning and a library of proven, pre-defined templates for common high-impact use cases—enabling concept-to-launch of even the most complex campaigns in quick time.
With the new release, Comviva has also laid the AI foundation for a new wave of autonomous AI agents. These agentic capabilities are designed to continuously learn from campaign performance, optimize creative, offers and timing in real time, and operate under marketer-defined governance and approvals—evolving toward self-optimizing marketing orchestration.
Speaking on the launch said, "
With an intuitive new UI, modular architecture, and enterprise-grade scale, MobiLytix RTM is engineered to power the next wave of growth for digital-first businesses. At its core, the platform combines more than 120 advanced predictive and prescriptive AI models with a modern AI decisioning engine to personalize every interaction using a live 360° customer profile across multiple lines of business and channels in real time. Its enhanced journey orchestration workspace and modern UI give marketers a faster, more intuitive way to build journeys, collaborate across teams, and optimize programs in real time.
With over 300 million deployed consumer base, MobiLytix has a proven track record of customer success, powered by more than two decades of Customer Value Management expertise.
Sundeep Mehta
DGM, Global PR & Corporate Communications
Email: sundeep.mehta@comviva.com
Mob: +91-9910030732
Logo: https://mma.prnewswire.com/media/995982/5554137/Comviva_Logo.jpg
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