Editoria e Media
Publicis Groupe Appoints Daimler's Head Of Digital Agency Model & Data Activation- Conrad Fritzsch - To Global Chief Transformation Officer Of Publicis Emil
In the newly created role, Conrad will continue to drive the adoption and scaling of the new agency model in order to achieve Daimler's transformation goal from car manufacturer to digital automotive champion, with a specific focus on:
- Scaling the model to integrate all business units
- Broadening the geographic footprint to include all regions, specifically
Germany , US and China
- Driving the connected hubs model and ways of working globally
- Developing a global working and cultural model to drive the transformation
Conrad will also support Publicis Groupe's drive in productising, packaging and scaling the Power Of One model to other clients.
Conrad has been integral to the marketing and digital transformation of Mercedes-Benz over the past four years, and since Daimler appointed Publicis Groupe two years ago in one of the most significant holding company pitches of the year in 2018. Following the pitch, Conrad led the establishment of the new agency model to drive data-driven activation and marketing in cooperation with Publicis Emil, deploying the agency in 40 markets and reshaping how data is used at Daimler to engage, excite and win the loyalty of customers.
Conrad's unique experience has been built over an interesting career and life: as an East Berliner pre unification of the wall, his experience in transformation began early. In 1993, he founded an agency that specialised in communications for people in East Germany which required targeted and personalised advertising to convey products and their campaigns from the West. He then founded the online music tv station tape.tv, before moving to Daimler in 2016 with the brief of establishing the 'Digital House' which would accelerate Daimler's vision to become the number one automotive digital champion. Under his leadership, he created the "Digital House", desiloing critical departments of expertise spanning IT, Marketing and Developers, to bring together an integrated hub with locations including Stuttgart , Berlin and Portugal . The 'Digital House' is building new and critical capabilities to be a key element in enabling and driving digital sales systems and customer engagement.
Justin Billingsley , Global CMO Of Publicis Groupe and Chairman of Publicis Emil, commented: "
Conrad Fritzsch , Global Chief Transformation Officer at Publicis Emil, commented: "
Conrad's appointment was confirmed in March 2020 , prior to the Publicis Groupe hiring freeze response to COVID-19.
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients' transformation to enhance personalization at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 83,000 professionals.