Study By Consultancy, Luxury Branding, Ranks The World's Most Popular Hotel Brands For 2015

Social media and internet outlets continue to revolutionize the role of consumers in shaping brand perceptions, even at the higher end of the luxury spectrum. Piers Schmidt, Luxury Branding's founder, said:

Social media and internet outlets continue to revolutionize the role of consumers in shaping brand perceptions, even at the higher end of the luxury spectrum. Piers Schmidt, Luxury Branding's founder, said:

"The luxury hotel sector, which traditionally has been ranked by industry organizations, travel operators and specialty publications, is becoming democratized by the advent of TripAdvisor and similar portals that allow consumers to act as vocal, real-time critics, champions and commentators."

Mr. Schmidt noted that despite a persistent industry perception that high-net-worth consumers "don't write reviews" or engage with social media, digitally native travelers rely both on their own experiences and those of friends and family in making brand decisions. Luxury brand operators that embrace the trend of peer-to-peer reviews and respond thoughtfully and consistently, rather than impulsively, can build greater brand loyalty and transparency among today's connected and ever more demanding luxury clients.

The Top 10

The World's Most Popular Luxury Hotel Brands, 2015 are:

The full Luxury Branding report, which ranks and analyzes the Top 59 Most Popular Luxury Hotel Brands, may be downloaded by visiting www.luxury-branding.com. The report includes background on methodology; select brand analysis; and a discussion of the importance of social media/online consumer reviews to the luxury sector as a whole.

About Luxury Branding
Luxury Branding is an agency that provides Consulting, Creative and Communications services to the global luxury industry. Founded by Piers Schmidt in 2002, the firm has served an impressive roster of leading brands in the hospitality, retail, luxury products and premium financial-services industries, enabling them to connect valuably with audiences around the world. Current assignments are being undertaken in Europe and North America, and from Southeast Asia to Southern Africa.