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Hard Seltzer Market Size Worth $14.5 Billion By 2027 | CAGR: 16.2%: Grand View Research, Inc.

Read 80 page research report with ToC on "Hard Seltzer Market Size, Share & Trends Analysis Report By ABV Content (1.0% To 4.9%, 5.0% To 6.9%), By Distribution Channel (On-trade, Off-trade), By Region, And Segment Forecasts, 2020 - 2027" at: https://www.grandviewresearch.com/industry-analysis/hard-seltzer-market Read 80 page research report with ToC on "Hard Seltzer Market Size, Share & Trends Analysis Report ByABV Content(1.0% To 4.9%, 5.0% To 6.9%), By Distribution Channel (On-trade,...
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https://www.grandviewresearch.com/industry-analysis/hard-seltzer-market

Products launched have played a crucial role in the growing penetration of hard seltzer. In June 2020 , Tesco announced to launch dedicated hard seltzer. It will be distributed by Mark Anthony Brands . The launch makes a significant milestone for the category in the U.K. that has been turning into a hotspot for hard seltzer manufacturers. In November 2019 , AB InBev's launched Mike's Hard Sparkling Water in the U.K. The increasing demand for the product in the country is attributed to the increasing demand for healthier products with low calorie and sugar and clean labels which are still luxurious.

Similarly, in June 2020 , Smirnoff Seltzer also entered the U.K. through various off-trade channels. The product is available in two flavors in the country including Smirnoff Seltzer Orange and Grapefruit, and Smirnoff Seltzer Raspberry and Rhubarb. The product is available in 250ml cans with ABV content of 4.7% and is priced at GBP 1.8 per can.

Australia has been evolving as another major center for the industry. Along with White Claw, Carlton and United Breweries launched Actual Vodka Seltzer in the country in May 2020 , in two flavors including pure and lime. The drink contains 4.2% ABV and 100.0% natural ingredients.

Alcohol & Tobacco Industry

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Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco , the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.

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