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Spice Up Your Foodtainment Quotient With Living Foodz
Living Entertainment announces the launch of an international This foodtainment channel specializes in exploring the evolving social status of food; moving out of the confines of the conventional kitchen into a world of entertainment and adventure with food. Having food at its core, Living Foodz will explore different perspectives towards food and the way it touches people - from lifestyle, travel, wellness to food infotainment and reality. The channel will be available across all DTH providers like Dish TV, Tata Sky, Airtel, Videocon and all other leading cable networks in dual feed Hindi and English from 11 September 2015 .
(Photo: http://photos.prnewswire.com/prnh/20150908/762808)
Living Entertainment in India will be an extension of the Living network belonging to Essel Group which already exists in the international markets. Living aims at bringing alive all things factual with an element of entertainment in order to appeal to the global audiences. Living in India will truthfully echo the 'Living' philosophy and encompass everything that will help one to discover, awaken and transform oneself.
In sync with the corporate brand positioning of ZEEL - "Vasudhaiva Kutumbakam -The World is My Family", Living Foodz will resonate the philosophy perfectly with the energetic programming mix all shot in HD. For the Indian market, Living Foodz will be the international food & lifestyle channel that will have a universal feel; which will appeal to the new age Indian. This foodtainment channel is targeted at both men and women across all age groups in urban digital households. The core audience set would comprise of well-travelled & connected people with high interest level of food.
Within a year, Living Foodz will be available across countries worldwide producing global food content for global audiences. The audience will be taken on an exhilarating food expedition alongside eminent celebrity chefs and food personalities like Ranveer Brar , Gautam Mehrishi , Rocky & Mayur, Vicky Ratnani , Kunal Kapur , Rakhee Vaswani through their different shows. With a substantial increase of audience interest in various niche sectors, has the right formula that is sure to enthrall one and all.
Speaking on the new initiative, said,
Commenting on the occasion says,
Living Foodz will have 12+ hours of original programming (in the first week). Some of the prime time shows are
Living Foodz will be adopting a 360 degree approach to attract maximum eyeballs. Being a television channel, the brand will use television as a lead medium to excite viewers. The ZEEL network strength will be utilized for the maximum. Other mediums of promotion including DTH and print, coupled with a robust digital and social media presence to engage with audiences at different touch points has been put in place. Helios media has been roped in for providing advertisement revenue and Scarecrow communications as the creative agency for the channel Living Foodz will also create various on ground and consumer connect initiatives to draw in a stronger resonance.
Zee Entertainment Enterprises Limited is one of India's leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 210,000 hours of television content. With rights to more than 3,500 movie titles from foremost studios and of iconic film stars, ZEE houses the world's largest Hindi film library. Through its strong presence worldwide, ZEE entertains over 959 million viewers across 169 countries. ZEE has been selected Business Superbrands 2010-11, Industry Validated.
Pioneer of television entertainment industry in India , ZEE's well-known brands include Zee TV, Zee Cinema, Zee Anmol, Zee Smile, &TV, Zee Action, Zee Classic, &pictures, Zee Salaam, Zee Cafe, Zee Studio, Zee ETC Bollywood, Zindagi, Zing, Ten Sports, Ten Cricket, Ten Action, Ten Golf and Zee Q. The company also has a strong offering in the regional language domain with channels such as Zee Marathi, Zee Talkies, Zee Bangla, Zee Bangla Cinema, Zee Telugu, Zee Kannada and Zee Tamizh. The company's recently launched HD offerings include Zee TV HD, Zee Cinema HD, Zee Studio HD, &pictures HD, &TV HD and Ten HD.
ZEE and its affiliate companies have leading presence across the media value chain including television broadcasting, cable distribution, direct-to-home satellite services, digital media and print media amongst others. More information about ZEE and its businesses is available on http://www.zeetelevision.com.
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