Varie
Savage & King Announce King of Shades® SHUGS® - Sunglasses that Hug™
The design is patent pending and SHUGS launch on a Kickstarter campaign Monday 14 December 2020 .
The origins of the idea dates back to 2010, when King was wrongly captioned as the "founder of King of Shades" in a photograph taken at a launch party he attended in London with his girlfriend (now wife) advertising creative director, Tiger Savage: she exclaimed - he did.
It wasn't until 2016 when the couple started work on their project in earnest, knowing that it would not be sufficient to launch 'just another brand' of conventional eyewear. SHUGS - an acronym for 'Sunglasses that Hug' - are designed and manufactured in the UK. The Koala one-piece frame is unique, unbreakable in normal use, has no mechanical/pivoting hinges to break or work loose, and comes with a lifetime guarantee.
King heads up product engineering & sales, Savage is responsible for brand creative & marketing.
Unlike 99% of all other sunglass brands, SHUGS are made in the UK with the search for a manufacturing partner taking over 3 years. They are suitable for everyone and launch with two style variants, 'KARBON' & 'KANYON' and three polarised oleophobic coated lens finishes; lenses are interchangeable using the Swoptical™ lens system.
Savage & King comment:
SHUGS are available to back on Kickstarter prices starting from £59. More information, including demonstrations of how the SHUGS technology works can be found on the King of Shades website.
For more information, please contact Will King via email will@kingofshades.co
Photo - https://mma.prnewswire.com/media/1384422/King_of_Shades_SHUGS.jpg