Cibi e Bevande
TWO THIRDS OF CLUBBERS WANT TO SEE A SHIFT TO GREATER INCLUSIVITY ON THE DANCE FLOOR
To highlight the importance of inclusivity on the dance floor and to harness the power of dance to raise money for charities, Desperados has teamed up with internationally renowned DJ , iconic party producer Elrow and music industry leaders Beatport to create a series of innovative parties that will travel around the world this year. Utilising their innovative app and wearable tech, Desperados enables party goers to convert their dance steps into donations for global and local charities that champion inclusivity, including Women in Music and Stonewall .
For every 100 steps danced at each event, €1 will be donated by Desperados to support inclusive charities, with the brand pledging to convert up to €200,000 over the whole party season. These funds will be used to advance the awareness, equality, diversity, and opportunities of women and the LGBTQ+ community worldwide. As well as the financial stake in the ground, Desperados is driving change from within, as it commits to 60% of the DJs they work with directly, identifying as female or LGBTQ+.
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As well as raising money for charity, Desperados is shining a light on the potential future of the party going experience – as over half (54%) of people said that festivals and club nights felt repetitive – by showing how technology can allow attendees to unlock rewards and experiences through the power of their dance steps. Prizes can range from free Desperados to tickets to exclusive experiences which can be claimed through the app. The more levels they unlock the more epic the night gets for everyone on the dancefloor. Kicking off a series of 10 parties, the launch event held in Amnesia Ibiza, rewarded those who danced the most with an exclusive afterparty headlined by DJ Peggy Gou, and this weekend alone saw almost 4 million steps danced and raised €30,000 for charity.
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This latest series of events are part of Desperados' global creative platform, which includes a new brand film that embraces the brand's playful and experimental spirit and celebrates people who aren't afraid to be themselves.
For more information about the series of events, watch back the exclusive Ibiza afterparty here or check it out on social - #RavetoSave #Desperados.
For more information about Desperados, visit www.desperados.com
Born 20 years ago, Desperados is a distinctive combination of full-bodied lager with a boost of Tequila flavor, targeted to young adults. Since its origin, Desperados has been igniting the brand's playful and experimental spirit through innovative product launches, epic nights out and bold advertising. Desperados has become an international success, now sold in 84 countries across the world.www.desperados.com
Photo - https://mma.prnewswire.com/media/1867600/Peggy_Gou_Sunset.jpg
Photo - https://mma.prnewswire.com/media/1867598/Rave_to_Save.jpg
Photo - https://mma.prnewswire.com/media/1867599/Desperados_Donations.jpg