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Bitget Appoints Ignacio Aguirre Franco as Chief Marketing Officer to Drive Global Growth and UEX Evolution
At Bitget, Ignacio's mission is to advance the company's Universal Exchange (UEX) vision, bridging CeFi, DeFi, and TradFi into an easily accessible ecosystem for users of all levels. He will lead the brand's global marketing initiatives, with a focus on expanding user engagement, enhancing product storytelling, and driving mass adoption of Bitget's key innovative products, including Onchain , GetAgent , and Stock Futures . His approach emphasizes simplifying complex and technical products and injecting creativity, while positioning Bitget as both a financial and cultural platform for the next generation of users.
said . he added.
Ignacio's arrival follows Bitget's recent transition to a new era of the Universal Exchange aimed at deepening Bitget's global influence and reinforcing its reputation for innovation, security, and trust. With a goal to reach 150 million users by 2026 and a growing number of cross-market trading solutions, Bitget continues to build toward its long-term vision of financial inclusivity.
said , in a statement welcoming Ignacio's appointment.
As Bitget celebrates its seventh year by broadening its cultural reach through global partnerships with icons such as LALIGA, MotoGP, and the UNTOLD Festival, Ignacio's appointment signifies Bitget's dedication to bridging the realms of technology and humanity, bringing people closer to a free financial future.
Read Ignacio's full CMO letter
Established in 2018, Bitget is the world's largest Universal Exchange (UEX), serving over 120 million users with access to millions of crypto tokens, tokenized stocks, ETFs, and other real-world assets on a single platform. The ecosystem is committed to helping users trade smarter with its AI-powered trading tools, interoperability across tokens on Bitcoin, Ethereum, Solana, and BNB Chain, and wider access to real-world assets. On the decentralized side, Bitget Wallet runs as the leading non-custodial crypto wallet supporting 130+ blockchains and millions of tokens. It offers multi-chain trading, staking, payments, and direct access to 20,000+ DApps, with advanced swaps and market insights built into the platform.
Bitget is driving crypto adoption through strategic partnerships, such as its role as the Official Crypto Partner of the World's Top Football League, , in EASTERN, SEA and LATAM markets. Aligned with its global impact strategy, Bitget has joined hands with UNICEF to support blockchain education for 1.1 million people by 2027. In the world of motorsports, Bitget is the exclusive cryptocurrency exchange partner of MotoGP™ , one of the world's most thrilling championships.
For more information, visit: Website | Twitter | Telegram | LinkedIn | Discord | Bitget Wallet
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