Overseas Marketing Event "Meet Your Shaanxi Dream, Traveling in Shaanxi" Ends in Success

What's more, brush calligraphy ran through the entire experience of the online celebrities, so that fans from outside China can directly see the charming traditional Chinese culture. By writing with brushes, the online celebrities interpreted the profound history and culture embodied in the cultural tourism brands of Shaanxi. What's more, brush calligraphy ran through the entire experience of the online celebrities, so that fans from outsideChinacan directly see the charming traditional...

What's more, brush calligraphy ran through the entire experience of the online celebrities, so that fans from outside China can directly see the charming traditional Chinese culture. By writing with brushes, the online celebrities interpreted the profound history and culture embodied in the cultural tourism brands of Shaanxi.

During the event, Shaanxi synchronously presented the thriving "Meet Your Shaanxi Dream, Traveling in Shaanxi" offline activities by means of photos, videos and fun interaction on overseas social media platforms such as Facebook and Twitter. This event received altogether over 5.3 million views on overseas social media platforms, with relevant videos viewed for over 780,000 times, creating an all-round immersive experience for fans across the world.

With the aim of accelerating the pace of Shaanxi going global in the "post-pandemic" era, continuously promoting the international influence of Shaanxi's cultural tourism brands and laying a solid foundation for the recovery of Shaanxi's inbound tourism, this marketing event has raised the influence and popularity of Shaanxi's cultural tourism brands on overseas social media platforms and expanded Shaanxi's "circle of friends" worldwide. It is an excellent example of Chinese tourism going global.