Industria
Lynk & Co's One Million in Six Years, Eyes Growth in Southeast Asia
In less than six years since the official debut of its first model, the Lynk & Co 01, in late November 2017 , Lynk & Co has achieved an extraordinary milestone by surpassing the production of one million vehicles. This places Lynk & Co at the forefront of the automotive industry, demonstrating its exponential growth as one of the world's fastest-growing premium automotive brands. Positioned in the "new premium" market, Lynk & Co has consistently pursued excellence, expanding its global influence in research and development, technology, design, manufacturing, and safety. To cater to diverse user needs, Lynk & Co's product line has encompassed a diverse range of vehicles, spanning from SUVs to sedans and from conventional powertrains to new energy models. Each vehicle exemplifies Lynk & Co's ultimate pursuit of design, quality, and performance, aiming to deliver a comprehensive brand experience to consumers. Lynk & Co has solidified its position as a high-quality global player, setting new standards for the industry.
The success of Lynk & Co is deeply rooted in its strategic direction and unwavering commitment to being a user-centric brand. Since its inception, Lynk & Co's global presence has expanded, establishing 11 clubs in 6 European countries. In the Middle East , it has a presence in Saudi Arabia , Qatar , Kuwait , and Oman , and now, it has added Vietnam to its portfolio. Lynk & Co, with its robust global organizational capabilities, has established a European Design Center in Gothenburg, Sweden . It collaborates closely with design centers in China , the United States , the United Kingdom , and other locations, working in conjunction with the innovative R&D center CEVT and multiple global factories that embody the principles of "Industry 4.0." This collaborative approach ensures a comprehensive supply chain for Lynk & Co's global products. As Geely Holding Group CEO Li Donghui reflects on the brand's development journey: "Since the brand's launch in 2016, Lynk & Co has driven the automotive trend with the Lynk & Co model, becoming a champion on the world stage and showcasing the brand's charm in international markets."
Lynk & Co, with its philosophy of "Born Global, Open and Connected," has built a global presence through comprehensive strategies on the product, market, and channel fronts. Lynk & Co's Southeast Asia expansion includes plans to establish a presence in the Philippines and open in Ho Chi Minh City . In 2024, it will finalize its presence in the Gulf, entering more Arab nations, and exploring new markets in Central Asia . Lynk & Co, always adhering to "Think Outside of the Car," is a way of life, a creator of a new global premium brand.
Launched in 2016, Lynk & Co is created for the new generation of open urbanites. Lynk & Co is not just a new car brand but a new brand in the car industry. Born global, open, and connected, the brand aims to build an open platform connecting people, cars, and the world.
lynkcoglobal@lynkco.com
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