Spettacolo
LONG LIVE FASHION: Vestiaire Collective relaunches with a daring new look at future-friendly fashion
- Five puppets, all style icons made from recycled clothing, represent the Collective and embody the various reasons why pre-loved is the indisputable future of sustainable fashion.
PARIS , March 21, 2022 /PRNewswire/ -- "Long Live Fashion!" - Vestiaire Collective, the world's most tasteful and trusted fashion resale community, issues a new brand identity to inspire a step-change in the fashion industry, and reflect the way fashion lovers can - and are - recalibrating for a more conscious future.
The campaign will be fronted by "The Collective": five style icon puppets created from pre-loved clothing, each one offering a compelling reason as to why pre-loved is better and presented by the inimitable French fashion filmmaker, Loïc Prigent . is chic, polished and in love with authentic, timeless pieces from fashion's front row brands. : more B Corp than bodycon , she knows fashion's future is circular. has patience, knows vintage inside out, and that the hunt is as thrilling as the find. knows his wardrobe has business potential. They say you can't put a price on style but he also knows you can. is always the first in line for the next collab , with nothing for this logo queen.
By creating these stylish sewn stars, Vestiaire Collective showcases the diversity of its community, showing that it is possible to love fashion and the planet, and that there is a better way to shop. With this campaign, Vestiaire Collective doubles down on its ambition, now over ten years old, to transform the fashion industry for a more sustainable future.
Not only does Vestiaire Collective's new philosophy, "Long Live Fashion" express a need to take action as it calls upon its collective to gather together for the cause of fashion, it does so in a way that puts an end to the industry taking itself (overly?) seriously. In the very modern spirit of anything goes, it reminds us that fashion is synonymous with freedom, and that it has always been about breaking the rules.
To bring the campaign to life, Vestiaire Collective, has collaborated with an international group of creatives: the multi-award-winning creative and strategic advertising agency Droga5 London , and the fashion world's 'oh so French' director, documentarian and presenter, Loïc Prigent. Loïc plays a key role as he introduces each puppet and also takes over Vestiaire Collective's digital channels and his own social media accounts for the launch. Droga5 London and Vestiaire Collective partnered with Swedish film director Andreas Nilsson , while British-Ghanaian photographer Campbell Addy lensed the outdoor, print and social campaign.
" " - Vanessa Masliah , Vice President Marketing & Branding at Vestiaire Collective
Francesco Girone / +33 6 74 92 13 48 / francesco.girone@vestiairecollective.com
Kerry Francis / A.I. / +44 207 739 9990 / kerry@aipr.co.uk
Video - https://mma.prnewswire.com/media/1770312/Vestiaire_Collective_En.mp4
Logo - https://mma.prnewswire.com/media/1770169/Vestiaire_Collective_Logo.jpg