Sport
Hankook Tire Signs Official Sponsorship Deal with Saudi Pro League Football Club Al-Ittihad
Through this sponsorship, Hankook Tire aims to strengthen its global sports marketing efforts by establishing a strategic alliance with Al-Ittihad. By leveraging the club's high profile—bolstered by world-renowned players such as Karim Benzema and Moussa Diaby—the company seeks to further elevate its position as a top-tier premium brand in the global market.
During the sponsorship period, the global Hankook brand logo will be prominently featured on in-stadium LED signage, media interview backdrops, and the club's official team apparel. Hankook Tire also plans to run engagement-driven marketing campaigns—such as integrated online and offline ticket giveaway events—to boost brand awareness and drive sales in the Middle Eastern market, including Saudi Arabia .
Building on its momentum in the Middle East , Hankook Tire continues to expand its presence as a global premium brand, especially in emerging markets such as
Saudi Arabia . In August 2023 , the company partnered with its official Saudi distributor, Bin Shihon Group, to launch its iON product line—the world's first full line of tires dedicated to electric vehicles. Following the debut of its high-performance models iON evo and iON evo SUV, Hankook has gained strong market recognition for its technological innovation and is rapidly strengthening its position in the region's EV tire market.
Hankook Tire continues to enhance its global brand presence and reinforce its premium brand image among sports fans through a wide range of high-profile sponsorships. The company is an official partner of international football properties, including the UEFA Europa League, UEFA Europa Conference League, German football club Borussia Dortmund, and the prestigious Ballon d'Or™ awards.
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