Editoria e Media
To prove its commitment to freshness, Pizza Hut launches a new frozen pizza
In an industry often associated with frozen ingredients, Pizza Hut wanted to remind everyone that their pizzas are never frozen. That's when their creative agency, Publicis Middle East, decided to humorously call out the fact that even when Pizza Hut does frozen pizzas, they don't.
, shares how the idea came to life:
The frozen pizza stunt is part of a larger effort to educate customers while reinforcing the brand's dedication to quality. Pizza Hut is proving that they can make the conversation around quality not only informative but fun through their new platform which aims to shed light on their fresh dough which is prepared daily, their freshly made sauce, the fact that every pizza is made to order, and other quality practices such as ingredient sourcing and partnerships.
, says of the idea:
Video: https://www.youtube.com/watch?v=lM67zg1SV_Q
Photos: https://lion.box.com/s/es4pc2n4s1gmmai5moicxhn2sc47ardl
View original content:https://www.prnewswire.co.uk/news-releases/to-prove-its-commitment-to-freshness-pizza-hut-launches-a-new-frozen-pizza-302354323.html