The Rizhao Model for a Thriving Homestay Industry

As well as establishing high-quality accommodation, the homestay industry of Rizhao is also focused on developing a range of characteristics. To this end, there are four types of homestays: rural life experience, coastal and marine recreation, rustic luxury, and town-based. These four types of homestays highlight the regional characteristics of Rizhao based on its fishing folk customs, coastal setting, artistic creativity, and marine resources, plus a unique combination of different cultures such as the solar culture, marine culture and tea culture. Rizhao is one of the first northern Chinese areas that have introduced tea planting from the south.

As well as establishing high-quality accommodation, the homestay industry of Rizhao is also focused on developing a range of characteristics. To this end, there are four types of homestays: rural life experience, coastal and marine recreation, rustic luxury, and town-based. These four types of homestays highlight the regional characteristics of Rizhao based on its fishing folk customs, coastal setting, artistic creativity, and marine resources, plus a unique combination of different cultures such as the solar culture, marine culture and tea culture. Rizhao is one of the first northern Chinese areas that have introduced tea planting from the south.

Alongside the homestay industry, a wide range of enterprises have taken root in Rizhao, for example, catering, entertainment, shopping, cultural and artistic, and DIY businesses, and upon these a range of small tourist destinations and tourist attractions have been shaped. By facilitating the catering, shopping, entertainment, research / academic, and health and wellness sectors, Rizhao has extended the upstream and downstream supply chain of its boutique homestay industry, to increase added value and bring new vitality into the boutique homestay industry, with representative boutique brands such as the Beihai Jinhua Zen & Tea Inn, Quanshan Yunding Bufu Hotel, Chunfeng Shili Rural Cultural Tourism Creative Park, Small Tea Mountain Homestay, and Fenghuangcuo Village.

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Caption: The Quanshan Yunding Bufu Hotel

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Caption: The Qidun Batai Boathouse Hotel

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Caption:  The Beishan Xiangju Hotel

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Caption: The Tiantai Mountain Sun Inn