Samyang Foods introduces Buldak at Europe's largest K-Pop festival

Samyang Foods plans to establish a Buldak promotional booth at the festival and will introduce the Buldak brand to K-pop fans in Europe. Samyang Foods plans to establish a Buldak promotional booth at the festival and will introduce the Buldak brand to K-pop fans inEurope. During the event, Samyang Foods collaborated with a local German chef to develop a localized dish using Buldak and a carbonara-flavored Buldak which will be served as samples at food trucks. In addition, various Buldak...

Samyang Foods plans to establish a Buldak promotional booth at the festival and will introduce the Buldak brand to K-pop fans in Europe.

During the event, Samyang Foods collaborated with a local German chef to develop a localized dish using Buldak and a carbonara-flavored Buldak which will be served as samples at food trucks. In addition, various Buldak merchandise will be presented through a photo event for social media.

An official from Samyang Foods said, "The Buldak brand will captivate the locals' palates at Europe's largest Korean festival which is being held for the first time post covid-19." He added, "We will hold an event to commemorate the 10th anniversary of the launching of Buldak and further strengthen K-Food's brand awareness to global consumers."

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