VEOCEL(TM) brand joins environmental advocates to expand the definition of "care"

Global brand ambassador to motivate change Global brand ambassador to motivate change The VEOCEL™ brand's first global brand ambassador,@valerialipovetsky, is a public figure, business owner and mother of three. She will take her 1.9 million Instagram followers on an educational journey with VEOCEL™ to discover how to live more sustainably and learn how the boundless love she has for her children drives her care for the future. Demonstrate your love for the planet Across the U...

Global brand ambassador to motivate change

The VEOCEL™ brand's first global brand ambassador, @valerialipovetsky, is a public figure, business owner and mother of three. She will take her 1.9 million Instagram followers on an educational journey with VEOCEL™ to discover how to live more sustainably and learn how the boundless love she has for her children drives her care for the future.

Demonstrate your love for the planet

Across the U.S. and Europe, environmentally-driven influencers Eva Klaus, Müge Boz, and Heather Goodman, will kick off the #sharehowyoucare challenge and encourage their followers to comment real life examples of how they care for the environment. To join the challenge and win a chance to a luxury forest hotel stay, visit the influencers' social media accounts to find out more.

The "VEOCEL™ cares for the future" initiative is conducted in collaboration with VEOCEL™'s longtime partner, One Tree Planted, where social media users all over the world will be able to contribute to global reforestation efforts and enable positive change for the planet by commenting on the influencers' posts.

"Caring for the environment also transcends to caring for future generations. Later this year, the "VEOCEL™ cares for the future" campaign will be dedicated to the development of educational content and school programs around sustainable lifestyle knowledge targeted at children," added Monique. For more details about upcoming "cares for the future" campaign initiatives, please stay tuned to VEOCEL™'s social media channels.

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