New Research from Turnkey Intelligence Shows Key Challenges Facing UK Football Organisers -- Rugby More Highly Ranked

As part of the launch of the company's London-based operations, Turnkey Intelligence commissioned widespread research comparing fan experience within and across countries and across a number of sports, including football, rugby, American football, basketball, golf, tennis, and motor sports. As part of the launch of the company'sLondon -based operations, Turnkey Intelligence commissioned widespread research comparing fan experience within and across countries and across a number of sports,...

As part of the launch of the company's London-based operations, Turnkey Intelligence commissioned widespread research comparing fan experience within and across countries and across a number of sports, including football, rugby, American football, basketball, golf, tennis, and motor sports.

Elsewhere in the UK, the research finds rugby fans giving their sport top marks — most notably in 'value for money' — and a cross-country comparison shows the fan experience for football in the UK trailing that of American football in the US.

As the end of the season approaches, the report suggests clubs should be making significant improvements across the match day experience to stay competitive with other entertainment options. UK football fans expect the experience to deliver on multiple elements of value, including food and drink options and family-friendly entertainment beyond the match itself.

For this study, Turnkey Intelligence surveyed sports fans aged 16–64 from the UK, US, Brazil, and China about their live event experiences across the above-referenced sports. The findings highlight several ways that sports organisations can optimise their events to improve the fan experience and, ultimately, commercial success. Access the full report here.

About Turnkey Intelligence:
Established in 1996, Turnkey Intelligence (www.turnkeyintel.com) is a business intelligence company in the sports industry, offering best-in-class research and advisory services to sports leagues, teams, venues, and brands. Turnkey's areas of expertise include sponsorship measurement and evaluation, advertising effectiveness, customer experience management, brand tracking, pricing optimisation, customer segmentation, and more. Turnkey launched its London office in January 2019 to serve clients in the European sports industry. Turnkey Intelligence, along with its sister companies MarketCast, Insight Strategy Group, and Fizziology, is a business unit of MarketCast Group, a portfolio company of Kohlberg & Company, a leading private equity firm headquartered in New York.

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