Protein Isolates to Emerge As Key Category Recording Over 47% Sales in Global Pea Protein Market: Future Market Insights
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Consumer preference for natural and plant-based products has encouraged extensive application of pea protein in the food and beverage industries. The market will continue showcasing steady growth, especially on account of impressive nutritional profile of pea protein, covering amino acids, vitamins, and minerals.
These properties of pea protein are highly sought-after as they help in minimizing cancer risk and body weight while enhancing cardiac health along with muscle growth.
Besides these, growing prevalence of chronic diseases such as diabetes, which is often caused by unhealthy lifestyle and obesity are pushing demand for vegan, non-GMO (genetically modified organism) and gluten-free products. This will continue offering lucrative opportunities for growth of the pea protein market.
Growth prospects for dry processed pea protein are likely to remain favourable because it offers easy digestion and enhanced shelf-life. As per FMI, it is estimated to account for over 69% of global market share in 2021. In terms of nature of pea protein, conventional pea protein is gaining significant traction, accounting for 90% of market value share in 2021.
Some of the leading market players are focusing on making deeper inroads in sports nutrition foods by introducing novel products made using wet and dry processed protein.
Regionally, North America will remain a highly lucrative market. Demand outlook for the U.S. and Canada markets remain optimistic, driven by increasing adoption of plant-based proteins for infant health along with rise in consumption of nutritional beverages. FMI has estimated that, the U.S. will account for over 82% of North America market in 2031.
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"Increasing preference for clean-label food products coupled with emerging veganism trend will drive sales of pea protein. Scope for product launches will improve, as consumers exhibit increasing demand for organic ingredient list for their favourite food and beverages items," said a FMI analyst.
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Competitive Landscape
Pea protein manufacturers are focusing on new product launches to keep a pace with changing consumer preferences. Several other players' key focus area is partnerships, collaborations and mergers & acquisitions to expand their footprint globally.
For instance, in 2020, Ingredion announced the launch of its first-ever protein isolate named VITESSENCE® Pulse 1803. With this launch, Ingredion has not only widened its range of plant-based ingredient solutions but also addressing consumer demand for protein rich products.
In 2021, Ingredion announced the acquisition of KaTech, a German food tech company. With a concentrated focus on plant-based solutions and dairy alternatives, this acquisition further expands Ingredion's specialty ingredient portfolio.
Some of the leading players operating in the pea protein market profiled by Fact.MR are:
More Valuable Insights on Market
FMI, in its new report, offers an unbiased analysis of the global pea protein market, analyzing forecast statistics through 2021 and beyond. The survey reveals growth projections on in pea protein market with detailed segmentation:
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By End Use:
By Region:
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