Trasporti
illycaffè and Barcolana Presented by Generali Unveil the Poster for the 53rd Edition by Ron Arad
After Michelangelo Pistoletto (2015), Gillo Dorfles (2016), Maurizio Galimberti (2017), Marina Abramović (2018), Olimpia Zagnoli (2019) and Lorenzo Mattotti (2020), illycaffè entrusted with the artistic direction of the poster, chose the renowned designer, architect and artist, Ron Arad for the 53rd Barcolana.
To represent Barcolana53, Ron Arad , who likes to conceptually re-draw shapes and structures, exploring different techniques, has created a minimalist poster in which essential, sinuous lines give life to the very essence of a regatta: the sea, the boats and their sails. Sailing thus takes on new forms, thanks to the aesthetic and innovative characteristics of the poster, which Ron Arad designed with a special brush that can reproduce traditional painting techniques in a digital medium. Through lines, colours and images evoking nautical charts and maps, he invites us to begin a conscious journey along new routes.
" " ["New Routes"] is also the motto of the 2021 edition, highlighting the innovation Barcolana is bringing about, creating new events both on land and at sea, new opportunities for local development, and new directions for the issues it strongly believes in – environmental sustainability and gender equality – and wants to promote through sport and a passion for sailing and the sea.
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Barcolana is scheduled for October 10 2021 in the Gulf of Trieste, starting at 10.30. Online registration begins June 29 at www.barcolana.it. Today, 400 flyers and 4000 postcards with the poster's design will be sent from the headquarters of Società Velica di Barcola e Grignano and addressed to yacht clubs and shipowners who participated in past editions, to promote the event directly among its protagonists.
Please find imagery and more information on Ron Arad , Barcolana and illycaffè here.
Logo - https://mma.prnewswire.com/media/1499472/illy_Logo.jpg