Information Technology
AI-powered conversational messaging drives global Black Friday momentum, Sinch data shows
Email and SMS once again anchored global holiday communication, supporting marketing campaigns, authentication, delivery tracking, and customer service at massive scale.
"This year's Black Friday shows that rich AI-powered, conversational experiences are no longer optional, they are the new standard," said Daniel Morris , Chief Product Officer at Sinch. "RCS is now gaining real traction as brands look for ways to stand out in crowded markets, while SMS, email and voice continue to provide the trust and reliability that peak-season commerce demands. The strong increases we're seeing are driven by earlier promotions, longer campaigns, and the growing expectation for real-time delivery updates, order tracking, and customer support."
During Black Friday week, activity increased across all major channels on the Sinch platform as businesses combined the reliability of SMS and email with more interactive formats such as RCS and WhatsApp to deliver seamless, real-time customer journeys.
Fredrik Hallstan
Head of Corporate Communications
Mobile: +46 761 15 38 30
E-mail: fredrik.hallstan@sinch.com
Sinch's vision is to connect every business with every customer, everywhere in the world. With the industry's most trusted foundation for intelligent customer communications, Sinch powers over 900 billion customer interactions annually for more than 190,000 customers across the globe. Leading global companies, including AI innovators, rely on Sinch to strengthen customer relationships and deliver seamless experiences across messaging, email, and voice. Profitable since its founding in 2008, Sinch generated net sales of USD 3 billion ( SEK 28.7 billion ) in 2024 and has over 4,000 employees in more than 60 countries, with headquarters in Stockholm . Sinch is listed on Nasdaq Stockholm (XSTO: SINCH). Visit us at sinch.com.
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