Industria
Put a Pocket On It: Christian Cowan and Candy Crush Saga Enhance Silhouettes with Launch of Attachable Pockets to Solve Age-Old Fashion Dilemma
Inspired by the coveted candies and the colorful Candy Kingdom, the pockets are purposely oversized with the ability to be fixed onto any garment with pins, making them an obvious stylistic addition to any outfit. Enhancing silhouettes with sweet fashion flare, the pockets make it easy to keep your phone close and easily accessible for on-the-go-crushin'.
"For decades, pockets have been notoriously ignored by designers and excluded from women's clothing, but fashion begs for them," said Christian Cowan . "It's no secret that my collections are typically out of the ordinary, but alongside the Candy Crush team I was jazzed to make something that was both camp and practical, that takes an otherwise ordinary outfit and makes it something elevated."
Cowan's SS '24 collection, will feature three pockets, each donning its own beloved Candy color and shape that can be paired with any outfit, on any garment and attached like a brooch. The closet must-haves will complement the looks of the designer's largest collection and first Paris Fashion Week debut:
"Our goal at Candy Crush Saga is, and always has been, to bring joy to our players' lives through both unique in-game adventures and tangible real-life moments. Partnering with Christian (again!) has given us the opportunity to provide our fans with a way to express their love for the game, in style," said Luken Aragon, VP Marketing, . "We have now dreamed up two creations with Cowan that bring fun, function and convenience to the everyday, while facilitating Candy Crush game play on-the-go."
This renewed collaboration comes on the heels of the wearable Sweet Seat ,
Christian Cowan and first product which left fans craving more. The limited-edition pockets will be available for purchase on
christiancowan.com starting today for $99 / £80.
With a mission of , King is a leading interactive entertainment company with a 20-year history of delivering some of the world's most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as a. has been the top-grossing franchise in U.S. app stores, a position it has held for the last six years, and King's games are being played by 238 million monthly active users as of Q2 2023. King, a part of Activision Blizzard (NASDAQ: ATVI), has game studios in Stockholm , Malmö, London , Barcelona and Berlin and offices in Dublin , San Francisco , New York , Los Angeles and Malta . More information can be found at King.com or by following us on LinkedIn , @lifeatking on Instagram, or @king_games on Twitter.
CHRISTIAN COWAN is a collection of womenswear that draws inspiration from the past and reinvents classics for the modern-day. Founded in 2017 by creative director
Christian Cowan and based in
New York , CHRISTIAN COWAN evolves with each new season; inspired by the past, energized by the future.
Renowned for looks that Vogue describes as " ", the collection is known for bringing the fun to fashion week. The collection was a finalist for the CFDA/Vogue Fashion Fund in 2018.
CHRISTIAN COWAN is available globally, online and in select specialty retailers. With a rapidly growing presence in continental Europe and Asia , the collection has been featured in publications including The New York Times , WWD, Vogue, The Financial Times, Business of Fashion, Harper's Bazaar, W, InStyle, Architectural Digest, Self Service, Vogue Paris and Vogue Italia.
Photo - https://mma.prnewswire.com/media/2223665/CC_pocketsxxxxxxx.jpg
Logo - https://mma.prnewswire.com/media/2071648/Candy_Crush_Logo.jpg
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