J BALVIN Is The #1 GLOBAL ARTIST ON SPOTIFY

"J Balvin is demonstrating, in record time, that music in Spanish has no borders. The trend of consumption of his music, not only in streaming platforms, but also nightclubs, radio, etc. continues to grow exponentially- penetrating all social backgrounds worldwide. At his young age, this Universal Colombian artist is becoming a living legend of our music" – Jesus Lopez, Chairman & CEO, Universal Music Latin America and Iberian Peninsula.

MIAMI, 25/06/2018 (informazione.news - comunicati stampa - spettacolo)

MIAMI , June 25, 2018 /PRNewswire/ --

Hailing from Medellín, Colombia, José Álvaro Osorio Balvin - better known to a legion of global fans as multiple Latin Grammy winner J BALVIN - has been praised by Billboard as   and is the only Latin artist included in  recent spotlight of the "New Classics" –  With a distinctive style all his own, that pays reverence to the first-wave of Reggaeton stars from Puerto Rico , but fused with additional Colombian and mainstream hip-hop rhythms, more seductive than boastful lyrics, and a strong passion for fashion, J Balvin has become the undeniable leader of a second-generation Reggaeton revolution propelling an Urban sound back to the forefront of Latin music worldwide.

Between his game-changing major-label debut album  multiplatinum successor  and recent landmark singles such as  J Balvin has quickly notched nine #1 Latin singles, Over 50 million social media followers, and TEN BILLION  Last summer, J Balvin's  became the first all-Spanish track to reach #1 on Spotify's  , and now Balvin has just surpassed Drake to become the #1 Spotify artist in the world. With his trailblazing style and chart success, J Balvin has also become one of Latin music's most in-demand collaborators, having now worked with artists, such as    ,  ,   and more.

With the recent chart-topping release of  J Balvin adds to his already celebrated catalogue with a new collection that combines throwback tracks paying tribute to old school reggaeton, balanced with adventurous new fusions that moves the genre far forward in style, tolerance and rhythms that will continue to expand the global embrace of Latin Urban music. With the previously mentioned impressive list of superstar collaborations already to his credit, Balvin chose to demonstrate the strength of this musical chapter with focused pairings shining a spotlight on respected reggaeton contemporaries ( ), critically praised cross genre Latin artists ( ) and innovative/rising international artists such  .  The majority of the album sees the producer chairs held down by Balvin's longtime Colombian artistic partner/producer  as well as Puerto Rico's reggaeton pioneer  while  , and  e &   helmed the #1 advance singles  and  respectively. But whether it is the propulsive rhythm of those already established hits, or the laid-back summer groove of the title track and current single  the one universal thread Balvin made sure to instill throughout the album is music that   audiences can quickly 'vibe'/connect with - extending the understanding of Latin culture and moving Spanish forward to an equal footing in the global pop landscape. 

Make plans now to join J BALVIN this fall on his North American   The 27-date tour produced by Live Nation kicks off September 19 in Fresno, CA and will make stops in Los Angeles , New York , Miami , Chicago , Las Vegas , Houston , and more.

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