Firmenich Brings the Scent of Switzerland to Expo 2020 Dubai

"As a Swiss company with a rich 126-year history, Firmenich is delighted to be the Swiss Pavilion's fragrance partner in designing this multi-sensorial experience for visitors at the Expo," says Ilaria Resta, President, Global Perfumery. "In line with the expo's theme of 'Connecting Minds, Creating the Future', we will also be showcasing our industry-leading efforts towards Clean Fragrances in Conscious Perfumery." " As a Swiss company with a rich 126-year history, Firmenich is delighted to be...

GENEVA, 07/10/2021 (informazione.news - comunicati stampa - spettacolo)

" ," says Ilaria Resta , President, Global Perfumery. "

An active leader of sustainability efforts in the fragrance business, Firmenich was the first in the industry to develop a holistic fragrance sustainability measurement tool, EcoScent Compass™, that determines a fragrance's sustainability footprint across three criteria: intrinsic green properties, environmental and social impact.

BREATHE IN was created with our CreateForGood™ Conscious Fragrance design process, and has an EcoScent Compass™ triple A, science-based, positive impact score across Renewability, Biodegradability, Green Chemistry, Carbon, Water and Social criteria. The scent combines responsibly and ethically sourced ingredients from its Naturals Together™ initiative, with ingredients from its Firgood™ collection – a brand new range of pure, 100% natural extracts obtained by a revolutionary, sustainable proprietary extraction technology. The fragrance is also vegan and 100% biodegradable.

" ," said Hamid Merati-Kashani , Principal Perfumer at Firmenich behind the fragrance. " "

BREATH IN has been created using some ingredients from Firmenich's Naturals Together™ program, with Patchouli from Indonesia , Clary Sage Pays from France , upcycled Cedarwood Virginia from USA , as well as Firgood™ Pear from France . Lastly, the scent also includes Clearwood™, a 100% natural, renewable and biodegradable biotech ingredient by Firmenich. The scent conveys pure Swiss mountain air, with a sense of calm to regenerate the body and soul in a deep breath.

Firmenich is at the Expo 2020 Dubai until March 31, 2022 and invites visitors to explore opportunities to collaborate, co-create and innovate the future of Fragrance together.

 

 

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