Hisense Announces Third FIFA World Cup™ Sponsorship and Showcases RGB-MiniLED Technology at IFA 2025

Catherine Fang, VP of Hisense Group, highlighted that every unforgettable moment starts with the right experience, and that Hisense aims to help fans fully enjoy those moments. She explained that, guided by four key essentials — technology driven, users oriented, smart service, and cultural values — Hisense continuously pushes display boundaries, from HDR to Laser TV and latest RGB-MiniLED, delivering unprecedented picture quality. The user-oriented approach ensures immersive, personalized experiences, making fans feel part of every moment.

Catherine Fang, VP of Hisense Group, highlighted that every unforgettable moment starts with the right experience, and that Hisense aims to help fans fully enjoy those moments. She explained that, guided by four key essentials — technology driven, users oriented, smart service, and cultural values — Hisense continuously pushes display boundaries, from HDR to Laser TV and latest RGB-MiniLED, delivering unprecedented picture quality. The user-oriented approach ensures immersive, personalized experiences, making fans feel part of every moment.

At IFA 2025, Hisense, as the origin of RGB-MiniLED, builds on its CES debut of the 116-inch RGB-MiniLED TV with upgrades delivering purer colors, higher contrast, and brightness surpassing QD-OLED, reaffirming leadership in next-gen displays. Building on this vision, FIFA's chief business officer, Romy Gai, echoed the sentiment, explaining that FIFA would partner with Hisense to welcome the best display technology in order to deliver an unprecedented World Cup for billions of fans around the world.

With the 2026 tournament set to be the first held across three nations with 48 teams, Hisense aims to transform billions of living rooms into front-row seats — ensuring fans everywhere can experience the tournament like never before and truly own the moment.

About Hisense

Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023- H12025). As the official sponsor of the FIFA World Cup 2026™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.

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