Turismo
Booking.com reveals LGBTIQ+ travel barriers & opportunities in Aotearoa
With travel restrictions resulting in this year's Winter Pride being cancelled, and this key moment of travel and celebration put on hold for LGBTIQ+ communities, it's more important than ever to reflect on the challenges they face. With this campaign, Booking.com aims to create a more inclusive experience when travel becomes a possibility again.
Each features a diverse representation and stories from LGBTIQ+ travellers across Aotearoa. The stories highlight the challenges faced by the community whilst travelling, and celebrate how travel can make the world a more inclusive place. The postcards are available for purchase for pre-ordered prints, digital and social media versions from the Postcards from Pride website . All proceeds from the campaign will be donated in support of OutLine Aotearoa .
Key findings of the study include that over half (58%) of Kiwi travellers say they have to consider their safety and wellbeing as an LGBTIQ+ traveler when picking a destination and over half (60%) also believe that traveling as part of the LGBTIQ+ community means that some destinations are off limits.
While these insights expose the concerns that weigh on many LGBTIQ+ travelers' minds, often before they've even arrived at their destination, there are also more promising signs with 88% of LGBTIQ+ travelers surveyed believing the majority of the experiences they've had so far have been welcoming.
To support creating a more inclusive travel experience, today Booking.com is announcing the launch of its Travel Proud programme in Australia and New Zealand . The Travel Proud initiative is for accommodation providers to become a Proud Certified property on Booking.com via a free 75-minute online Proud Hospitality training session that has developed in partnership with HospitableMe .
To find out more about Booking.com, its Travel Proud study and 'Postcards from Pride', head to the Postcards from Pride website .
For further information, contact the Booking.com New Zealand Press Office; briarb@thisismango.co.nz