Brandwatch Strengthens AI Leadership with Deeper Insights and Expanded Data Coverage

At the center of this evolution is Iris AI — the intelligence layer embedded throughout the Brandwatch suite — designed to help brands see, understand, and respond to what truly matters. At the center of this evolution is  Iris AI— the intelligence layer embedded throughout the Brandwatch suite — designed to help brandssee, understand, and respond to what truly matters. Powered by industry leading AI technology and Brandwatch-built models, Iris transforms billions of data points into...

CHICAGO, 20/11/2025 (informazione.news - comunicati stampa - editoria e media)

At the center of this evolution is Iris AI — the intelligence layer embedded throughout the Brandwatch suite — designed to help brands see, understand, and respond to what truly matters.

Powered by industry leading AI technology and Brandwatch-built models, Iris transforms billions of data points into clear, actionable insights — revealing the "why" behind trends and enhancing human expertise with transparency and control at its core. These latest updates make data exploration more conversational, context-aware, and intuitive while enhancing automation, workflow efficiency, and coverage across today's most relevant digital and social channels.

Built on One of the Industry's Most Comprehensive Data Foundations

Brandwatch's AI technology is grounded in one of the largest and most trusted data sets in the industry — spanning real-time and historical social and traditional media sources, refined through models trained on real marketing and communications contexts.

What's New: Smarter Workflows, Deeper Insights, and Broader Coverage:

In 2026, Brandwatch will further evolve Iris AI and expand its capabilities through a series of innovations designed to deepen analysis and broaden reach — from expanded APAC data sources and Bring Your Own Data integrations to smarter video and image analysis and the launch of a new mobile app experience.

"Iris AI is becoming a true digital partner for marketers — one that explains, guides, and accelerates how teams work," said Jim Daxner, Chief Product Officer at Cision. "By combining advanced AI tools with Brandwatch's data and analytics expertise, we're enabling our customers to act faster, see further, and make smarter decisions."

For more information, visit Brandwatch.com. 

About

Brandwatch is the leading social media management and consumer intelligence suite, empowering brands to see and be seen, understand and be understood, by the audiences that matter most. Trusted by half of the Forbes 100, Brandwatch equips the world's most innovative companies with AI-powered insights and tools to seize opportunities, strengthen engagement, and accelerate growth.

Our comprehensive suite spans consumer intelligence, influencer marketing, and social media management, enabling brands and agencies to execute data-driven strategies at scale.

Brandwatch is part of the Cision family of brands, alongside CisionOne and PR Newswire.

For media inquiries, please contact: Cision Public Relations at CisionPR@cision.com

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