Global Mobile Value-added Services (VAS) Market 2014-2018: Key Vendors are America Movil, Apple, AT&T, BlackBerry, CanvasM, Comviva, Google, InMobi, KongZhong, OnMobile and One97

Mobile VAS can be defined as beneficial mobile services that are offered by mobile service providers apart from the voice communication services. Traditionally, mobile service providers have been offering only voice communication services; however, the rapid advancements in technology have led to the evolution of other mobile services beyond the voice communication services to include a large number of non-core services. In other words, VAS add more value to the core mobile services, thereby enabling mobile subscribers to use cellphones and tablets for several non-voice purposes such as sending short message service (SMS), multimedia messaging service (MMS), and pictures; accessing the internet for reading news headlines and astrology, retrieving flight information, listening to music, and playing online games; and for m-commerce and mobile banking.The analysts forecast the Global Mobile VAS market to grow at a CAGR of 10.62 percent over the period 2013-2018.This report covers the...

Mobile VAS can be defined as beneficial mobile services that are offered by mobile service providers apart from the voice communication services. Traditionally, mobile service providers have been offering only voice communication services; however, the rapid advancements in technology have led to the evolution of other mobile services beyond the voice communication services to include a large number of non-core services. In other words, VAS add more value to the core mobile services, thereby enabling mobile subscribers to use cellphones and tablets for several non-voice purposes such as sending short message service (SMS), multimedia messaging service (MMS), and pictures; accessing the internet for reading news headlines and astrology, retrieving flight information, listening to music, and playing online games; and for m-commerce and mobile banking.

The analysts forecast the Global Mobile VAS market to grow at a CAGR of 10.62 percent over the period 2013-2018.

This report covers the present scenario and the growth prospects of the Global Mobile VAS market for the period 2014-2018. To calculate the market size, the report considers the following aspects:

However, the report does not consider the revenue generated from over-the-top (OTT) voice call services.

The report, the Global Mobile VAS Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the APAC and EMEA regions; it also covers the Global Mobile VAS market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

One of the major trends emerging in this market is the increased adoption of location-enabled mobile VAS. Cellphone users are increasingly using LBS to find places, getting directions, and other purposes.

According to the report, the increased adoption of smartphones and tablets is one of the main factors driving the market. The adoption of smartphones is expected to increase during the forecast period resulting in the enhanced demand and usage of mobile VAS.

Further, the report states that high bargaining power of communication service providers is one of the major challenges in this market. Communication service providers have a high share of revenue generated by the use of mobile VAS.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Key Topics Covered:

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

04. Market Research Methodology

05. Introduction

06. Market Landscape

07. Market Segmentation by Product

08. Market Segmentation by End-users

09. Geographical Segmentation

10. Key Leading Countries

11. Buying Criteria

12. Market Growth Drivers

13. Drivers and their Impact

14. Market Challenges

15. Impact of Drivers and Challenges

16. Market Trends

17. Trends and their Impact

18. Vendor Landscape

19. Key Vendor Analysis

20. Other Reports in this Series

Companies Mentioned:

For more information visit http://www.researchandmarkets.com/research/66smwl/global_mobile

Media Contact: Laura Wood, +353-1-481-1716, [email protected]