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Global Mobile Value-added Services (VAS) Market 2014-2018: Key Vendors are America Movil, Apple, AT&T, BlackBerry, CanvasM, Comviva, Google, InMobi, KongZhong, OnMobile and One97
Mobile VAS can be defined as beneficial mobile services that are offered by mobile service providers apart from the voice communication services. Traditionally, mobile service providers have been offering only voice communication services; however, the rapid advancements in technology have led to the evolution of other mobile services beyond the voice communication services to include a large number of non-core services. In other words, VAS add more value to the core mobile services, thereby enabling mobile subscribers to use cellphones and tablets for several non-voice purposes such as sending short message service (SMS), multimedia messaging service (MMS), and pictures; accessing the internet for reading news headlines and astrology, retrieving flight information, listening to music, and playing online games; and for m-commerce and mobile banking.
The analysts forecast the Global Mobile VAS market to grow at a CAGR of 10.62 percent over the period 2013-2018.
This report covers the present scenario and the growth prospects of the Global Mobile VAS market for the period 2014-2018. To calculate the market size, the report considers the following aspects:
However, the report does not consider the revenue generated from over-the-top (OTT) voice call services.
The report, the Global Mobile VAS Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the APAC and EMEA regions; it also covers the Global Mobile VAS market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
One of the major trends emerging in this market is the increased adoption of location-enabled mobile VAS. Cellphone users are increasingly using LBS to find places, getting directions, and other purposes.
According to the report, the increased adoption of smartphones and tablets is one of the main factors driving the market. The adoption of smartphones is expected to increase during the forecast period resulting in the enhanced demand and usage of mobile VAS.
Further, the report states that high bargaining power of communication service providers is one of the major challenges in this market. Communication service providers have a high share of revenue generated by the use of mobile VAS.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
05. Introduction
06. Market Landscape
07. Market Segmentation by Product
08. Market Segmentation by End-users
09. Geographical Segmentation
10. Key Leading Countries
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Trends and their Impact
18. Vendor Landscape
19. Key Vendor Analysis
20. Other Reports in this Series
For more information visit http://www.researchandmarkets.com/research/66smwl/global_mobile
Laura Wood , +353-1-481-1716, press@researchandmarkets.net