E-Cigarette Market Is Projected to Reach US$ 52.13 Billion By 2031 With A CAGR Of 10.8% |The Insight Partners
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Overview of Report Findings
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Market Segmentation
Competitive Strategy and Development
- Key Players: JT International SA; NJOY, LLC; Philip Morris International Inc; SAS J WELL FRANCE; Imperial Brands Plc; British American Tobacco Plc; KIWI (Vapour Italia S.r.l.); ELFBAR; Dinner Lady Fam Ltd.; LEM (INIMEX Srl); LIK BAR (SIGEL Srl); COOLPLAY; ELUX (Dongguan Topson Electronic Technology Co., Ltd); ALD Group Limited; and Eleaf are among the key players profiled in the e-cigarette market report.
- Trending Topics: Smart Vapes, Pod System, Mods, and Electronic nicotine delivery system (ENDS) among others
Global Headlines
- "Philip Morris Limited (PML), the UK and Ireland affiliate of Philip Morris International (PMI), expanded its smoke-free product portfolio in the UK with the launch of VEEV ONE. As the latest innovation in PMI's VEEV E-Vapor range, VEEV ONE features advanced heating technology and premium e-liquids made from high-quality nicotine and food-grade flavourings, ensuring a consistent taste experience. While not risk-free and containing nicotine, which is addictive, VEEV ONE emits on average 99% less harmful chemicals compared to cigarettes."
- "Eleaf has announced the launch of its latest devices, the iSilk and iSilk Lite, combining sleek design with reliable performance. The iSilk features an 850mAh rechargeable battery, a 2ml refillable pod, and an eye-shaped display for real-time battery level monitoring. Its mesh coil technology delivers smooth, full-flavor vaping. The iSilk Lite is a compact, pen-style device with a 500mAh battery, ideal for portable use. Both devices are compatible with the same pod, allowing users to easily switch between refillable and prefilled options for added convenience."
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Conclusion
Health concerns and negative public perception related to mounting usage in youth and long-term effects on users' health also hinder market growth. On the other hand, ongoing product innovations and advancements in vaping technology, which enhance user experience and safety, present significant growth opportunities in the market. The rise of online retail and subscription models is also expected to fuel the market in the coming years by providing convenient access and fostering brand loyalty. Smart vapes and IoT integration are emerging as key trends shaping the e-cigarette market.
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