Six in Ten Irish Hoteliers Expect Growth, But Labour Costs Remain a Key Concern

"We're seeing strong appetite for innovation in Ireland's hospitality sector — especially in areas like AI for marketing and pricing," said Thomas Hinton, Data Journalist at Statista. "But the cost of adoption remains a barrier. This is where targeted support and shared best practices can make a real difference."  "We're seeing strong appetite for innovation inIreland'shospitality sector — especially in areas like AI for marketing and pricing," said Thomas Hinton, Data Journalist at Statista...

AMSTERDAM, 30/07/2025 (informazione.news - comunicati stampa - turismo)

"We're seeing strong appetite for innovation in Ireland's hospitality sector — especially in areas like AI for marketing and pricing," said Thomas Hinton, Data Journalist at Statista. "But the cost of adoption remains a barrier. This is where targeted support and shared best practices can make a real difference." 

About the Barometer: 

The European Accommodation Barometer 2025 — in its fifth edition — draws on survey responses from over 1,000 hoteliers across the continent. It combines a comprehensive Europe-wide report in English with 14 country-specific editions, available in local languages, for Austria, Croatia, France, Germany, Greece, Ireland, Italy, the Netherlands, Nordics, Poland, Portugal, Spain, Switzerland, and the UK. 

All reports are available for free download from the Statista website.

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Shanhong Liu
Senior Editorial Researcher & Project Manager 
shanhong.liu@statista.com
Phone: +49 40 284 841 791 

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