Six in Ten Irish Hoteliers Expect Growth, But Labour Costs Remain a Key Concern

"We're seeing strong appetite for innovation in Ireland's hospitality sector — especially in areas like AI for marketing and pricing," said Thomas Hinton, Data Journalist at Statista. "But the cost of adoption remains a barrier. This is where targeted support and shared best practices can make a real difference."  "We're seeing strong appetite for innovation inIreland'shospitality sector — especially in areas like AI for marketing and pricing," said Thomas Hinton, Data Journalist at Statista...

AMSTERDAM, 30/07/2025 (informazione.news - comunicati stampa - turismo)

"We're seeing strong appetite for innovation in Ireland's hospitality sector — especially in areas like AI for marketing and pricing," said Thomas Hinton, Data Journalist at Statista. "But the cost of adoption remains a barrier. This is where targeted support and shared best practices can make a real difference." 

 

The — in its fifth edition — draws on survey responses from over 1,000 hoteliers across the continent. It combines a comprehensive Europe -wide report in English with 14 country-specific editions, available in local languages, for Austria , Croatia , France , Germany , Greece , Ireland , Italy , the Netherlands , Nordics, Poland , Portugal , Spain , Switzerland , and the UK. 

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Shanhong Liu
Senior Editorial Researcher & Project Manager 
shanhong.liu@statista.com
Phone: +49 40 284 841 791 

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