The Netflix series La Casa de Papel (Money Heist) has its own beer thanks to Estrella Galicia.

In the next few days, 85 million bottles of Estrella Galicia with this image will reach the brand's international market. Consumers in a total of 60 countries around the world will be able to get hold of the special La Casa de Papel (Money Heist) edition. In the next few days, 85 million bottles ofEstrella Galiciawith this image will reach the brand's international market. Consumers in a total of 60 countries around the world will be able to get hold of the specialLa Casa de Papel(...

In the next few days, 85 million bottles of Estrella Galicia with this image will reach the brand's international market. Consumers in a total of 60 countries around the world will be able to get hold of the special La Casa de Papel (Money Heist) edition.

The brewery points out that " Estrella Galicia has lived the success of the Netflix series as our own. The integration of the brand has been on a large scale and the fans of LaCasa de Papel (Money Heist) have fully identified with the values of La Resistencia, the motto of our brand."

This action is another step forward in the notoriety and global positioning strategy of Estrella Galicia, launching powerful differentiating proposals, such as this launch of the special edition which pays tribute to La Casa de Papel (Money Heist) by Netflix.

Photo - https://mma.prnewswire.com/media/1655811/Estrella_Galicia_Beer.jpg  
Logo - https://mma.prnewswire.com/media/1655810/EG_Especial_logo.jpg