Editoria e Media
Diet Coke teams up with Readly to offer fans a new 'Give yourself a Diet Coke break' experience
With the aim to make that moment even more special, for a limited time only, Diet Coke has partnered with Readly, the European leader in digital magazine and newspaper subscriptions, to offer fans a free trial to the all-you-can-read subscription with over 5,000 digital magazines and newspapers, encouraging people to take a much needed break. Plus, there is a further chance to win an annual subscription to the popular platform. Because, what's better than reading your favourite magazine and enjoying an ice-cold Diet Coke!?
With research showing that 60% of people feel informed after reading digital magazines and newspapers on Readly and 44% reported feeling relaxed, 39% said they were inspired and 24% learned something new. As people continue to spend time at home, the collaboration enables fans to enjoy the perfect break whenever, wherever. From fashion and lifestyle magazines, to daily newspapers and everything in-between, Diet Coke fans can unlock a free two-month Readly subscription for unlimited reading of thousands of titles via a unique code under each Diet Coke promotional pack ring-pull or bottle cap.
The campaign, which will be promoted in-stores and across social, digital and OOH in
Great Britain and
Ireland across millions of promotional packs of Diet Coke.
Kate Tegelaars, press contact at Readly UK
M: +44 (0)7879 818 711
E: kate.tegelaars@readly.com
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https://news.cision.com/readly/r/diet-coke-teams-up-with-readly-to-offer-fans-a-new--give-yourself-a-diet-coke-break--experience,c3297290
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