Web Browsing, Mobile Search, and IM Most Frequently Used Mobile Services in India

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Mobile phone owners in India are driven to use services which help them to gather information (mobile search and web browsing) and communicate with services which offer enhanced features (i.e. IM, email, and social networking).  Furthermore, web browser, mobile search and IM services, were used by more than 60% of Indian survey respondents on a daily basis.

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, Associate Director, MSX and report author, commented, "As these are the core services which users in India want to use with the greatest frequency among other mobile services available, Indian mobile operators and device OEMs which distribute to Indian consumers should look to prioritize and enhance web-browsing, mobile search and IM services. This will help to serve as differentiators in an emerging crowded handset market and drive earlier consumer adoption, which can in turn lead to greater consumer loyalty."

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The Media & Services UX group forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests within in-vehicle, mobile device, connected home and media & services research areas, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences. Extensive expertise and highly experienced in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP's research methodology allows strategic user-centric analysis on the potential for new technologies that would otherwise be unavailable. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here for more information

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