KT&G Joins World's Largest Tobacco Trade Fair, Intertabac 2025, Reinforcing Global Business

Through the exhibition, KT&G plans to present to global buyers and consumers its 30 or so major brands including "ESSE" and "BOHEM". In particular, the company will operate a booth with the theme of its most notable export product, "ESSE", to provide visitors with noteworthy brand experiences. Through the exhibition, KT&G plans to present to global buyers and consumers its 30 or so major brands including "ESSE" and "BOHEM". In particular, the company will operate a booth with the theme of...

Through the exhibition, KT&G plans to present to global buyers and consumers its 30 or so major brands including "ESSE" and "BOHEM". In particular, the company will operate a booth with the theme of its most notable export product, "ESSE", to provide visitors with noteworthy brand experiences.

"ESSE" is a global superslim brand that is being sold in approximately 90 countries around the world. The cumulative global sales volume reaches 430 billion sticks as of last year. Furthermore, "BOHEM" has a differentiated competitive trait based on the use of cigar leaves and is one of notable KT&G brands sold in the Asian and Latin American regions.

A KT&G spokesperson stated that "Intertabac, as the world's largest trade fair for tobacco products, is a very important occasion to expand networks in the global tobacco industry and discover new opportunities," further stating that "KT&G will reinforce its global position through the event".

KT&G, the manufacturer of the global brand ESSE, is a notable Korean corporation with a number one position in the Korean NGP (Next Generation Products), health functional foods, and combustible cigarettes markets. It is also a global corporation that sells 870 brands across 148 countries as of 2024.

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