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ADIDAS AND COMMON GOAL ACCELERATE CHANGE FOR BOTH HALVES OF FOOTBALL WITH 1% PLEDGE TO PROJECTS WORKING TOWARDS GENDER EQUAL FUTURE
The announcement comes on a key moment in the football calendar. As one tournament comes to an end, another appears on the horizon as the countdown to the FIFA Women's World Cup Australia & New Zealand 2023™ - the next big moment on the global football calendar – ramps up. Based on the insight that only 14% of Gen Z fans of the men's World Cup will commit their support to the women's World Cup (GWI), adidas will use the spotlight of the final to showcase the passion, skill and heartbreak that awaits fans in the half of football that continues to grow exponentially each season; in viewership and participation. Ahead of kick off on Sunday's final, the specially created "half" Al Hilm with an important message " " will be placed in front of the world to raise importance of recognising that the men's game is only one half of football.
The investment will facilitate the expansion of the 'Global Goal 5 Accelerator' across Latin America , the Middle East , Asia Pacific and Europe making a real impact for the game across the globe.
The announcement is also paired with an important panel discussion which unpicks the barriers to access that still exists in football played by women, and the magic that awaits if those barriers are overcome – as told by US international Catarina Macario , ex-Arsenal legend and equity champion Ian Wright , and ex- England international Eniola Aluko .
adidas has been an impact sponsor of Common Goal since 2021 and today's announcement is the latest initiative under the adidas Football Collective – a movement committed to creating change through sport. Through the adidas Football Collective the brand is joining forces with established community partners, activists and change-makers, as well as professional clubs and athletes – all to deliver real action. This is achieved through the deployment of resources to teams that give access where it isn't readily available, including disability champions, female game-makers and teams from the LGBTQIA+ community.
For more information on the adidas Football Collective x Common Goal Partnership, please visit https://www.adidas.com/footballcollective_cg
adidas is the global leader in football. It is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup™, the UEFA European Championship & the UEFA Champions League. adidas also sponsors some of the world's top clubs including Real Madrid, Manchester United, Arsenal, FC Bayern Munich & Juventus. adidas is also partner to some of the best athletes in the game including
Vivianne Miedema , Lindsey Horan ,
Wendie Renard , Leo Messi , Paul Pogba, Mohamed Salah,
Paulo Dybala , Thiago Alcantara ,
Gabriel Jesus , Roberto Firmino ,
Joao Felix , Serge Gnabry, Isco,
Jude Bellingham , and Karim Benzema.
Common Goal is a global impact movement that exists to unite the football community in tackling the biggest challenges of our times. The movement aims to inspire and mobilise every stakeholder of the football economy to play a meaningful role in serving the wellbeing of our people and planet. To do so, Common Goal provides a simple and impactful mechanism for professional football players, managers, officials, clubs, and other stakeholders, to pledge a minimum of 1% of their earnings to high-impact initiatives that use the game to drive progress towards the Global Goals. The movement's long-term ambition is to unlock 1% of the entire football industry's revenues—estimated at €50 billion per year —to establish an intrinsic link between football as a business and football as a tool for social change.
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