The Department of Culture and Tourism - Abu Dhabi Partners with Sojern and Spark Foundry to drive tourism into the Emirate

Easily monitor performance, spend and total returnSaeed Rashed Al Saeed, Destination Marketing Director at the Department of Culture and Tourism - Abu Dhabi said, "Sojern and Spark Foundry have helped us access the level of transparency and control we have always wanted. Now, by managing our digital marketing campaigns within our own DSP, coupled with Sojern's rich dataset for audience targeting, it enables us to monitor campaign performance, daily ad spend and total return on our campaign investments with more ease. Our tailored solution allows us to respond even faster to the ever-changing dynamics of the travel market and keeps us at the forefront of that change."

DUBAI, United Arab Emirates, 04/02/2020 (informazione.news - comunicati stampa - turismo)

Saeed Rashed Al Saeed , Destination Marketing Director at the Department of Culture and Tourism - Abu Dhabi said, "Sojern and Spark Foundry have helped us access the level of transparency and control we have always wanted. Now, by managing our digital marketing campaigns within our own DSP, coupled with Sojern's rich dataset for audience targeting, it enables us to monitor campaign performance, daily ad spend and total return on our campaign investments with more ease. Our tailored solution allows us to respond even faster to the ever-changing dynamics of the travel market and keeps us at the forefront of that change."

Javier Bravo , Group Digital Director at Spark Foundry added, "This hybrid partnership showcases the benefits of advertisers, agencies and technology providers becoming more agile and adopting a test-and-learn approach that helps brands arrive at the best custom solutions. The client's needs should form the basis of any and all technology solutions, and we have absolutely achieved that here. We have taken an entirely unique and customised approach for the Department of Culture and Tourism - Abu Dhabi , and we look forward to working with them to successfully drive tourism to the emirate well into the future."

Chris Blaine , VP of EMEA at Sojern commented, "This innovative partnership is a great example of a forward-thinking Destination Marketing Organisation embracing the ever-changing programmatic environment and collaborating to create a custom solution that successfully drives the best results for its brand. By working together in a flexible and transparent way, we are able to increase tourism to Abu Dhabi and create stronger and more meaningful relationships with the city's customers."

The company drives travellers from dream to destination by activating multi-channel branding and performance solutions on the Sojern Traveler Platform for more than 10,000 customers around the globe.

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