Editoria e Media
According To APR'S Global Trends Report, Brands Must "Challenge Everything" To Produce Relevant Content In 2021 & Beyond
"The content creation industry landscape has changed definitively and with that comes the opportunity to test new content creation models," said APR Founder and CEO, Jillian Gibbs . "2020 gave us the opportunity to evolve as an industry – which is a good thing, because we don't believe that the traditional production model was serving us best to meet the needs of today's marketers."
For a deeper analysis of these trends, please refer to , which
you can access here .
Advertising Production Resources (APR) is a content creation optimization consultancy that oversees over $1 Billion in annual ad production spend for 60+ advertisers around the globe. With hands-on production backgrounds in TV, Print, OOH, Digital, Web, Mobile, Social & Experiential, our 200+ team members collaborate with advertisers and their creative resources to establish best practices & find efficiencies in advertising content creation. We utilize our unique vantage point and collaborative, integrated approach to drive innovation, improve production acumen, and increase return on investment for many of the world's leading advertisers. www.aprco.com
Sue De Lopez: sdelopez@aprco.com
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